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How to Resize Images for Web - The Right Dimensions for Every Use

Serving oversized images is the #1 cause of slow websites. A 4000x3000 photo displayed at 800x600 wastes 96% of its pixels. Here's how to get image dimensions right.

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Recommended Image Dimensions

Use Case Width (px) Retina (2x)
Hero/Banner16003200
Blog content8001600
Thumbnail400800
Product image10002000
OG image (social)1200x630-
Favicon512x512-

Rule of thumb: Resize to the maximum display width, then add 2x for retina displays. A blog image shown at 800px should be 1600px wide.

How to Resize

  1. Open the Image Resizer
  2. Upload your image
  3. Set the target width (height adjusts proportionally)
  4. Download the resized image

Pro tip: Resize FIRST, then compress. Compressing a 4000px image then resizing to 800px is wasteful - you're compressing pixels you'll throw away.

FAQ

Does resizing reduce image quality?

Downscaling (making smaller) is generally safe - you're removing pixels, not adding them. Upscaling (making larger) will reduce quality since the software must invent new pixels. Never upscale for web use.

Should I use srcset for responsive images?

Yes! The srcset attribute lets browsers pick the right image size for the device. Generate 2-3 sizes (small, medium, large) and let the browser choose.

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